Sales Enablement Specialist

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Flogas Britain is one of the largest distributors of off-grid energy in the UK and has 40 years of experience in providing solutions to both commercial and domestic customers, principally in the form of liquid gas.  The business has a longstanding record of organic growth driven by new installations, underpinned by a strong technical engineering expertise and capability, which, combined with several bolt-on acquisitions, it has increased its market share from 10% to over 30%.

The business is at the forefront of the energy transition, having developed a prominent track record in converting customers from higher-emission fuels to lower-carbon and cleaner solutions for the last decade. It is now well placed with a significant range of opportunities to develop and diversify into New Energies in the future, in line with our 2040 vision to provide 100% renewable solutions to customers.

Flogas has been highly acquisitive in executing this strategy, investing over £50 million in the recent acquisitions of Protech, DTGen, and Equity Energies. These acquisitions brought together a compelling proposition of products, technologies, and services to support customers in navigating their energy needs through the transition and executing their strategies regarding energy cost, security, and carbon emissions on their own pathway to net zero.

Flogas Britain has revenues of around £400 million and employs over 1,500 people across its multi-site operation across Britain, with its headquarters in Syston, Leicestershire.

JOB PURPOSE

Off-grid living can sometimes be challenging, and as part of our brand promise, ‘We Do Energy, Right by You,’ we are working hard to achieve the seamless energy homeowners require, regardless of where they are located, be their energy source being solely LPG, blended solutions, or complete renewables. 

As our Sales Enablement Executive, you will empower a driven salesforce with the tools to deliver the right energy solutions? We are seeking a passionate individual to join our marketing team, and act as the link between Sales and Marketing to drive and optimise our sales enablement platform. We believe in doing energy right by our customers and our mission is to earn our customers' trust by doing right, doing more, and making every interaction easy. For our consumer this means making energy easy and personalised, with a digitally empowered experience. For business customers we aim to be the go-to partner for energy solutions, empowering businesses to achieve sustainability goals and long-term success.

At Flogas, sales enablement is more than just a function; it's a strategic approach to empower our sales team with content and guidance, drive growth, and elevate our brand reputation.  

This is a part time role, with a flexible working pattern through Monday to Friday. You will be an essential member of our team, leading the charge in enhancing the efficiency of our salesforce through the optimisation of Highspot, our sales enablement platform. You will collaborate closely with Marketing Managers and Sales teams to ensure that the platform is up to date and aligned with strategy.  

Additionally, you will have the opportunity to be creative and innovative in the generation of new sales materials hosted on the platform. This will be essential in driving sales, and you will work closely with various teams to ensure that our messaging resonates with our target audience.

ACCOUNTABILITIES

Platform Management 
•    Oversee the maintenance and optimisation of the platform.  
•    Monitor user engagement and feedback to continuously improve the usability and effectiveness. 
Content Generation  
•    Creation of new innovative content to empower our sales force to nurture prospects and convert them into customers.  
•    Collaborate with commercial marketing manager and sales teams to identify content gaps and opportunities for improvement. 
•    Regularly review and update existing content to ensure accuracy and alignment with our objectives. 
•    Ensure all content is compliant and presents our brand in a professional manner. 
External Collaboration 
•    Create clear briefs for compelling and compliant sales materials, to be shared with external suppliers. 
•    Manage relationships to ensure timely delivery and cost-effective solutions. 
Sales Training and Support 
•    Work closely with sales managers to provide training and support on using the Highspot platform effectively. 
•    Provide ongoing support and troubleshooting assistance to address any issues or questions related to the platform. 
Performance Tracking and Reporting 
•    Utilise analytics tools to track the performance and impact of content. 
•    Generate regular reports and insights to measure the effectiveness of the system and identify areas for improvement. 
 

JOB HOLDER REQUIREMENTS

•    Excellent communication, organisational, and project management skills. 
•    Experience in content creation and copy writing for sales and marketing materials.   
•    Ability to manage multiple stakeholders simultaneously. 
•    Creative thinking and problem-solving abilities. 
•    Ability to track and measure the effectiveness of enablement tools. 
•    Marketing qualifications would be desired, but not essential. 
 

ESSENTIAL TECHNICAL SKILLS

•    Experience in content creation and copy writing for sales and marketing materials.   
•    Familiarity with sales enablement platforms (Highspot, Show Pad, or similar to support the sales team during the energy transition.
 

Flogas Britain is committed to driving diversity and inclusion across its workforce, striving to attract and develop the best talent regardless of gender, age, sexual orientation, disability, ethnicity or any other factor, and building a diverse and supportive culture of respect and fairness for all.  Candidates of all backgrounds are encouraged to apply.

Furthermore, Flogas Britain embraces flexible working and understand that we all have commitments outside work. We want to work with you to find a working pattern that both allows you a great work/life balance and allows us to provide an excellent service to our customers. If you feel that you would benefit from working a different pattern to that advertised, we encourage you to talk to us about this during the recruitment process. 

Candidates with different flexibility needs are encouraged to apply.