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Marketing Manager

Req ID:  4484
Company:  DCC Vital - Williams Medical Supplies
Salary:  Not disclosed
Location: 

Rhymney, GB, NP22 5PY

Contract Type:  Permanent
Date Posted:  15-Jul-2022
Description: 

 

 

 

Job Title:                             Marketing Manager       

               

Department:                      Marketing                                                                                          

 

Reports to:                         Commercial Director                        

 

Main Duties/Responsibilities:

 

Williams Medical seeks to appoint a Marketing Manager to be the champion of the William’s brand  proposition and drive vital communication plans.  They will be responsible for delivering inspiring marketing and product campaigns to enhance the brand credentials and re-activate customers.

 

They will drive customer acquisition and retention via key digital marketing channels and some off-line channels, using an attitudinal marketing segmentation. Additionally, they will work with key suppliers to secure digital marketing contribution to drive/fund marketing initiatives.   Reporting the ROI on marketing campaigns is a critical part of this role as is the cross functional support to key.

 

This is an exciting time to join William’s and work with the new digital team and a growing eCommerce platform.
 

Primary Focus Area

 

Brand & Proposition

 

  • Embed the Williams rebrand and a new tone of voice across key communication channels including the website.
  • Drive the creative development and implementation of a new internal and external communications strategy.
  • Work with internal departments to embed the attitudinal segments including devising and executing robust marketing propositions for each of the segments.
  • Develop Williams brand marketing activities to further enhance the company’s market leading position.
  • Manage the Williams and associated brands social media content and output via external agency.
  • Lead events Planning and key events across the year e.g. Best Practice
  • Build a KOL Board and run 2-3 panels per year.

 

Customer Activation

               

  • Develop and execute the annual Marketing plan and manage budget accordingly.
  • Lead the ECRM programme including BAU emails and customer attrition campaigns (weekly and monthly).  This includes responsibility for the data mining to drive ECRM.
  • Support key cross functional partners to deliver campaign plans
  • Deliver off line content as required e.g. traditional print for cross functional teams
  • Deliver comms support for exclusives campaigns
  • Produce business cases to support key marketing investment.
  • Manage all advertising and media buying activities e.g. on line trade press and industry directories.

 

Supplier Packages

 

  • Compile digital package presentations with relevant personalisation for key suppliers, to sell our digital “real estate,” in partnership with purchasing team.
  • Work with digital team to deliver the digital marketing packaged with key suppliers.

 

Experience

 

Essential

 

  • Strong success in either a FMCG/Retail environment or a fast-moving, high volume B2B industry where service levels are key.
  • Dynamic in style with high levels of energy, ambition, and confidence.
  • Results-orientated and commercially aware individual with excellent strategic skills as well as an ability to operate with a hands-on, pragmatic approach.

 

Desirable

 

  • Line management experience
  • You will manage by example and display excellent people management skills
  • Experience of developing a marketing capability within an organisation

 

Skills and Capabilities

 

Essential

 

  • Outstanding ‘all round’ marketer with experience of brand building and mass market customer comms.
  • Experience of embedding and using a customer segmentation tool.
  • Experience of data analytics/data mining and ECRM.
  • Sound analytical skills e.g. ROI analysis and goal focused outlook.

 

Desirable

 

  • Project management skills
  • Brand tracking experience
  • Inspiring leader with experience in driving change and profitable business growth in a fast paced setting

 

Qualifications and Training

 

Essential

 

  • 8-10 years’ experience in a marketing role
  • Excellent written and verbal communication skills.
  • Proven experience developing marketing plans and campaigns inc. ECRM.
  • Strong project management, multitasking, and decision-making skills

 

Desirable

 

  • Bachelor's degree (or equivalent) in marketing, business, or related field.
  • Medical knowledge

 

Health Safety and Environmental Awareness

 

Managers are responsible for:

 

  • Supporting the Health & Safety team in the pursuance of their duties.
  • Allocating the necessary resources with control.
  • Assisting, when required, in the risk assessment process.
  • Ensuring all accidents/near misses are reported.
  • Assisting, when required, with accident/near miss investigations.
  • Ensuring all staff are properly trained and instructed as to their duties and responsibilities.
  • Making recommendations for improving performance.
  • Understanding company policies and procedures.
  • Ensuring that the company policies and procedures are understood by staff.
  • Ensuring that staff observe control measures that are in place.
  • Ensuring that appropriate equipment is available and maintained in a safe condition.
  • Monitoring the implementation of the policy.
  • Ensuring that staff observe safe practice.
  • Caring for the environment and the prevention of pollution.
  • The health & safety of themselves, fellow employees, contractors, visitors etc

 

DCC Vital operates quality and EHS management systems across all sites and staff agree to comply within the requirements relevant to their role