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Digital Marketing Manager

Req ID:  3581
Company:  DCC Vital - Williams Medical Supplies
Salary:  Not disclosed
Location: 

Rhymney, GB, NP22 5PY

Contract Type:  Permanent
Date Posted:  21-Jan-2023
Description: 

Job Title:                              Digital Marketing Manager

 

Department:                      Digital (Sales)

 

Reports to:                         Digital Director

 

 

Purpose of the Role:

 

The Digital Marketing Manager is a central role responsible for overseeing all digital performance marketing activity that drives new customer acquisition for the Primary Care business, with a special focus around SEO and PPC. They will also oversee where relevant, other paid activity, such as retargeting, display and paid social. They will be the go to person across the business for optimising campaigns, SEO guidance, and will ensure consistent and best in class approach for all digital marketing activity.
 

They will work across a wider digital team and related functions within the DCC Vital and will act as a central agency for the business, and work closely with the brand specific marketing and category teams. They will be highly analytical, up to date on the latest technologies and changes, especially in search marketing, and able to leverage insights from Google Analytics to optimise consumer experience.

 

Main Duties/Responsibilities and Knowledge/Skills Requirements

 

Key Duties:

 

  • Manage and deliver the strategy and implementation of PPC, Paid Social and Display campaigns across Bing and Google for all brands where requested.
  • Drive the keyword strategy for SEO across all brands to maximise the business presence on all search engines and deliver on the content marketing strategy
  • Build out a SEO roadmap of technical improvements where necessary for external partners or developers to implement
  • Identify learnings, generate insights, and test hypotheses to continuously expand and optimise channel mix to improve ROAS.
  • Work with the digital team to deliver optimal and keyword rich landing pages for traffic driven by performance marketing channels
  • Be the go to person for Google Analytics analysis and data and share campaign performance reports with the wider business, focussing on actionable insights and recommendations
  • Work with the marketing and product departments to deliver best in class landing pages for key business partners
  • Look for other business opportunities including working with joint business partners for referrals and potential affiliate opportunities
  • Work with Ecommerce in brand to ensure alignment with the onsite search results
  • Contributing to the planning, review and analysis of the central digital strategy.
  • Evaluate and rapidly react to online competitors' merchandising and marketing initiatives

 

Knowledge, Experience and Understanding Required:

You will have:

  • eCommerce or Digital marketing experience in a consumer retail environment (agency or client side) or a similar fast paced, high volume competitive sector
  • Over 3 years SEO, Google Adwords, Bing and ideally Paid Social experience
  • Excellent understand of Google Analytics
  • An active interest in current thinking on digital marketing and best practice
  • Proactive and willing to engage with business stakeholders to improve customer experience

 

Skills/Abilities:

 

  • Excellent organisational & administrative skills.
  • Excellent communication skills.
  • Strong attention to detail.
  • Able to work effectively as part of a large multidisciplinary team, influencing stakeholders at all levels.
  • Knowledge of Microsoft Office applications, including Word, Excel and PowerPoint.
  • Google Analytics and Adwords certifications

 

Key Performance Measurements

 

  • Meet agreed ROI for online advertising and traffic targets
  • Expanded Williams' visibility on supplier websites
  • Deliver regular and actionable analytical data to the business
  • Reduce bounce rates by working with marketing and digital teams effectively to build the right content
  • Hit SEO visibility and traffic targets

 

 

Health Safety and Environmental Awareness

 

Every employee is responsible for:

 

  • Understanding and Working in accordance with company policies and procedures.
  • Reporting defective equipment and dangerous situations
  • Using safety equipment provided
  • Avoiding horseplay which could result in injury
  • Complying with management requests and instructions
  • Not using defective equipment
  • Not misusing equipment
  • Not damaging equipment
  • Exercising reasonable care towards themselves and others
  • Ensuring they have been given the relevant training to undertake their role
  • The quality of work which they undertake
  • Care for the environment and prevention of pollution
  • The health and safety of themselves, fellow employees, contractors, visitors etc